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INTRODUCTION

Arogyamvegfresh Farmer Producer Company Limited (AFPCL), established on January 10, 2024, in Sarojini Nagar, Lucknow, Uttar Pradesh is a transformative initiative aimed at empowering rural farmers, especially women, and improving agricultural practices in the region. Supported by the Harvesting Farmer Network (HFN) the company focuses on promoting sustainable farming, enhancing agricultural skills, and facilitating access to government resources and modern farming techniques. With a special emphasis on millets, a key staple crop, Arogyamvegfresh is working to boost local farming practices and create reliable income opportunities for its farmer members.

Arogyamvegfresh Farmer Producer Company Limited

376

Member Farmers

194

Woman Farmers

₹27 lakh

Total Revenue

₹16 lakh

Government Grant

Location

Sarojini Nagar, Lucknow, Uttar Pradesh - 226008

ACTIVITIES AND IMPLEMENTATION

Reliable Local Markets

Arogyamvegfresh ensures farmers have access to steady and reliable markets for their produce, reducing the uncertainty of crop sales. This is made possible with the support and guidance of the Harvesting Farmer Network (HFN).

Farmer Outreach

The FPO currently supports 301 farmers, including 139 women, who benefit from various services such as training, subsidies, and market access. These farmers receive continuous support and guidance from the Harvesting Farmer Network (HFN).

Fair Pricing

The FPO guarantees fair pricing for millets by facilitating direct transactions between farmers and markets. With the help of the Harvesting Farmer Network (HFN), this practice boosts farmers income and enhances their financial security.

Timely Payments

Arogyamvegfresh addresses the issue of delayed payments, ensuring that farmers receive prompt compensation for their produce. This helps farmers manage their finances more effectively.

Women Empowerment

Arogyamvegfresh plays a key role in empowering women in agriculture, with 139 out of 301 farmers being women. Through this initiative, the company fosters gender equality and provides women with more opportunities in the farming sector.

Financial Support and Grants

The FPO has garnered financial support through government grants, totaling 78.95 Lakh. This has significantly contributed to its growth and capacity to provide farmers with better resources and tools. Additionally, the FPO generated a total revenue of 79.73 Lakh, which reflects the increasing success and trust it has built in the local community with support and guidance by Harvesting Farmer Network (HFN).

Arogyamvegfresh FPO serves as a model for how a farmer-centric FPO can empower rural communities and foster sustainable agricultural practices. By prioritizing millet-based products, offering fair prices, ensuring timely payments, and providing training, the company is not only improving the lives of farmers but also boosting the local economy and advancing the broader goal of sustainable agriculture. With the proper guidance and support from the Harvesting Farmer Network (HFN), Arogyamvegfresh emphasizes women farmers, fair trade principles, and eco-friendly farming techniques, positioning it as a key contributor to the development of rural agriculture in Uttar Pradesh.

FOCUSES ON

Millet Production

Empowering Women Farmers

Supporting Farmer Livelihoods

Revenue and Financial Stability

Market linkage